Solo
The complete platform.
Everything one agent needs to run a polished, modern real estate business.
Included
- Elle on chat, text, and voice
- MLS-synced listings where available
- Branded website and custom domain
- Professionally designed website templates
- Listing and private property pages
- Marketing documents and presentations
- Brochures, postcards, emails, and social graphics
- CRM and buyer matching
- Tasks and transaction tracking
- Lead capture and showing requests
- Workflows and follow-up plans
- Daily morning brief
- Gmail and Google Calendar connections
- CRM integrations
Signature
Best for complete creative control
Design without limits.
Everything in Solo, plus custom website and marketing design tools.
Everything in Solo, plus
- Visual website builder
- Build pages section by section
- Ask Elle to create and edit custom pages
- Original marketing pieces created from a brief
- Greater control over layouts and presentation
- Recruiting desk for growing a team
We onboard every agent personally
Plan comparison
Solo and Signature, side by side.
Teams and brokerages
Running a team or brokerage?
Give every agent their own branded Luxury Lab workspace under one agreement.
Centralized billing
Agent onboarding
Team and brokerage visibility
Recruiting workflows
Shared operating standards
Enterprise sign-in
Explore before you commit
The demo is a real working account.
Open Luxury Lab with sample listings, contacts, marketing materials, workflows, and a daily brief already in place. Try Elle. Create marketing. Explore the CRM. See how the full platform works before connecting your business.
No card required
Before you ask
Asked, answered.
Is the demo free?
Yes. The demo is free and does not require a credit card.
How do I get an account?
Reach out and we will walk through your practice, confirm the right membership, and set the account up with you. Once it is live, the sample information is removed and your existing workspace becomes ready for your real business.
What is the difference between Solo and Signature?
Solo includes the complete operating platform.
Signature adds the visual website builder and the ability to create fully custom website pages and original marketing designs.
Can I change plans later?
Yes. You can move between memberships without moving your data — tell us and we will make the change.
What does a membership cost?
Get in touch and we will quote your practice directly.
Are there per-lead or marketing fees?
No. Luxury Lab does not charge per lead or require marketing credits on these plans.
Can I connect my MLS?
MLS and IDX availability varies by market. Tell us where you operate and we will confirm available coverage.
Can I keep my current CRM?
Yes. Luxury Lab can connect with Follow Up Boss, Lofty, Salesforce, and HubSpot.
Begin today
Your business deserves better software.
Start with a working demo. Talk to us when you are ready to make it yours.
No card required